Running Late

Being on time is a wonderful concept. Unfortunately, so is getting one more thing done before leaving the house. Running Late is dedicated to everyone who's mastered the art of turning "I'll be there in five minutes" into a work of fiction. Between missed alarms, forgotten keys, traffic that somehow only exists when you're in a hurry, and one last unnecessary task, punctuality never really stood a chance. Inspired by vintage tattoo flash, retro cartoon exaggeration, and the universal chaos of everyday life, this design embraces the frantic humor of always being a step behind, and somehow surviving anyway. After all, if you're consistently late, eventually people start expecting it.