Coffee First

Some people wake up energized, motivated, and ready to seize the day. We don't know those people. Coffee First is dedicated to everyone whose personality doesn't fully load until the caffeine does. The oversized mug, exhausted skeleton, and rising steam capture the universally understood ritual of becoming barely functional before speaking to another human being. Inspired by caffeine dependency, sleep deprivation, and pretending everything is under control, this design combines vintage tattoo aesthetics with bold neo-traditional illustration to celebrate the only healthy relationship most of us have before 8 a.m.